Mobile 2.0 Mobile 2.0 is - according to experts - the next generation of mobile web for your handset.

It is basically the transfer of the Web 2.0 idea to the mobile experience - the internet with social networks, user-generated content, wikis and P2P sharing networks.
This is possible through special micro-sites for mobile devices and mobile browsers. Widgets, little applications which facilitate the use and organisation of web content, neutralise the lack of big displays and a full keyboard.

Furthermore, the mobile phone as something you have always on your side has some advantages compelled to PC-Internet.

Developing Mobile Services and Mobile Content

Developing Mobile Services and Mobile Content often failed because of missing standards. Mobile Device Companies using different operating systems, displaying applications in different ways. Additionally, there is a vast amount of different display sizes and resolutions.

Yahoo! recently launched the Mobile Developing Software Platform Blueprint. This Open-Source-Enviroment is based on XML and enables professional development for several mobile devices. A Blueprint Runtime takes the adaptation for several end devices.

Similar to other professional platforms, i.e. netbiscuits.com and the soon to be released open source system Android, it reduces the developing costs. Thus the developing of mobile services becomes interesting for many clients.

The Mobile (Data) Service Business is growing steadily - due to exploding demand. New generations of handsets like the Apple iPhone make Mobile Internet more exciting. The number of Mobile Internet users will grow rapidly over the next years and overtake internet at workstations at the end of the day.

Mobile Advertising und Marketing

Key benefits

• innovativ, interactiv, based on multi-media
• independent of location and time
• efficiency through detailled targeting
• acitve users
• evaluation through analytic tools

Mobile Marketing raises brand awareness and forms an image of innovation and vision. Mobile 2.0 generates, similar to Web 2.0, an interaction between user and brand
Always on-hand information for products and services can raise customers trust and willingness. Mobile Marketing aims to win new clients as well strengthen existing customer relationships through tools like ads information at the POS (point of sale), usefull applications, direct response advertising.

Mobile Advergaming

Games reach a broad target group with high awareness. Mobile Advergaming is a way to promote brands, products or services by providing (free) games, branded and connected to the product. The user benefit ist he game, the brand can raise brand awareness, image and strengthen relationships.